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Oreos ”You Can Still Dunk in the Dark” (2013)
Though not a traditional, on-air ad (it certainly cost a lot less!), this spur-of-the-moment tweet during Super Bowl XLVII’s blackout was not only clever, it showed the changing face of advertising in a world increasingly powered by social media. With more and more ads being rolled out early, Oreos found a way to bring back the interactivity and the event feeling of the big game.
Image Credit: twitter.com
January 31 2014 — 12:00 AM EST