Remember when buying things from TV used to be a joke? Not too long ago it was a place for grandmas to buy magic face cream and shut-ins to buy Snuggies. And then somehow QVC turned into this place where Bobbi Brown, Dennis Basso, and the one and only Isaac Mizrahi are shilling their goods. So as much as I want to make laugh about how these All Star designers must be thrilled that the winning design will be sold on QVC, they might actually be thrilled. For one, people selling on there probably make bank. And two, selling on QVC is becoming kind of a thing. And it doesn’t help that this episode is perfectly timed when everyone is talking about Isaac and QVC.
But QVC is a sponsor for All Stars, so it makes sense that they would eventually be a part of a challenge, and this just happens to be the week. During the challenge assignment, Alyssa introduces Lisa Robertson, QVC program host. She tells the designers about the G.I.L.I. line, a line that reflects the “quality, value, convenience.” The designers must create separates to sell in that line, along with a fashion-forward version for a second model.
Now what doesn’t make sense this week is Alyssa telling the designers that she, Zanna, Isaac, and Georgina will ring the Nasdaq bell—and then the designers running to watch from OUTSIDE in Times Square. It was a confusing addition to the episode, so let’s forget it and get to the rest!
In the workroom, there are two camps: The “I have no idea what I’m doing” camp, and the “I got this” camp.
In the “I have no idea what I’m doing” camp: Jay is focusing on the fact that he’s over-designing. So he buys a ton of fabrics and decides to figure it out as he goes … I’m not sure that’s what the judges meant, but whatever works, Jay. Sonjia also has no idea what she’s doing, but that’s a weekly trend with her. Helen is also struggling because she is a high-end designer, not ready-to-wear. As she puts it, “I’m in this, like, fashion purgatory right now.”
In the “I got this” camp, the designers are confident, whether they should be or not. Michelle wants to pick a “sunshine” fabric, and she ends up choosing a hideous print that she thinks everyone will love. Fabio also wants to use a print, but he creates his own, which ends up looking like an updated tie-dye. And never one without confidence, Dmitry boldly chooses to use neoprene and lace and doesn’t look back.
Zanna comes in—styled as strangely as ever—for critiques. She likes Dmitry’s RTW look, but she advises him that it’s “quite extreme” for an everyday woman. She tells Michelle, “No cheeks on the runway” and Helen to not go “too Morticia.”
After the model fittings, Sonjia still doesn’t have any idea what she’s doing for her high-fashion look. “So I decide to YOLO this dress.” She takes her scissors to the fabric and “voila!” She must be a magician—because suddenly her yellow textile is actually a dress. But Helen wouldn’t be caught dead in it. (As much as these designers get along in the workroom, they sure love to throw shade in confessionals.)