Neil Drumming
October 24, 2003 AT 04:00 AM EDT

Loon

type
Music
Current Status
In Season
performer
Loon
Producers
Bad Boy, Universal

We gave it a D

”You our future, Loon!” proclaims Bad Boy impresario P. Diddy on Loon’s self-titled debut, charging the young Harlem MC to revive the once-thriving boutique label. Unfortunately, Loon is more posterboy for a played-out lifestyle — glitz, guns, girls — than an actual personality. He just rips off the signature slurred style of former Puff protege Mase and de-energizes it over cookie-cutter melodies. How can Loon possibly be Bad Boy’s future if he can’t even live up to its past?

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