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Our Brand Is Crisis (2005)

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A group of strategists from James Carville’s consulting firm journey to Bolivia to head up a presidential campaign. At once eye-opening and depressing, Rachel Boynton’s documentary reveals how even the politics of a nation’s life and death can now be reduced to a technocratic shell game.

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James Carville, Our Brand Is Crisis

Back in the feisty days of ”It’s the economy, stupid,” a lot of people looked at James Carville, with his gimlet eyes and fight-the-bastards strategic moxie, and saw a stubborn idealism embedded in his snaky cunning. The difference between then and now is the difference between The War Room (1993), the shrewd and lively Clinton-campaign doc that show-cased Carville as a rascal hero of realpolitik, and Our Brand Is Crisis, a fascinating glimpse at the perils of ”exporting” democracy.

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